Advisory and Consulting Services Offered By
Mary Beth Snodgrass
A purpose-driven strategist, efficient operator, analytical systems-thinker and entrepreneurial connector with a master’s in global policy, Mary Beth is the Managing Director and Head of the Product Advisory Collective (PAC).
Mary Beth approaches complex problems and tech innovation with a systems-lens and especially enjoys working at the intersection of tech, policy and behavioral/organizational change. In her roles as an entrepreneur, product leader, project manager, marketer and researcher, she has:
20+ years across tech, healthcare, energy and non-profits.
15+ years in consulting and tech startups
13+ years in highly regulated industries
10+ years in data-driven B2B2B and B2B2C startups
New Client Engagements
Product Discovery and Strategy
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A seasoned consultant and entrepreneur, I conduct robust market and competitor research to help startups and innovators:
Validate findings and assumptions
Identify customers and early adopters
Attract investors
Uncover blindspots and opportunities
Refresh and reset positioning, based on market feedback
I meet you where you are in your process, whether you’re at ground-zero or have 90% of the research completed.
Depending on the findings, I may recommend conducting one or two assessments or workshops with your team.
Market, competitor and user research is continuous. To remain relevant and competitive, companies must update and readjust findings periodically.
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From target markets, customers and end users, to channel distribution decisions, startups and innovators all need outside-in advice and feedback.
An easy way to find out if I could add value to you as a consultant, is to engage on GTM value proposition, differentiation and messaging.
If your GTM messaging is missing the mark with prospective users, customers, partners or investors, I can quickly give you feedback and help you update messaging to:
Differentiate from competitors
Create a highly resonant value proposition
Attract customers, partners and investors
Refine your go-to-market (GTM) and marketing strategies
Engagements are typically ad hoc hourly sessions.
Depending on the industry, domain and market competitiveness, we can also set up a PAC Spark Session to incorporate more perspectives.
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Trustworthy AI is the future, and yet, safe and responsible AI is often talked about conceptually, without a clear vision or understanding of how to ‘productize’ or ‘operationalize’ trustworthy AI.
Companies need clarity and realistic strategies and roadmaps, grounded in the realities of their resources, systems, priorities and objectives.
To develop a RAI strategy or AI governance framework, I may begin with:
Screening Assessment
Gap Assessment
Scoping Workshop
Product Strategy and Delivery
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Creating policies and driving compliance with a creative, product-centric and business-minded approaches can lower legal and operational costs.
Well-designed policies, terms and contracts - simultaneously robust and flexible - can enhance competitive advantage for startups, enable efficient operationalization and de-risk customer and partner engagement.
With my experience in AI governance, product (10+ years), risk & compliance (spanning 13+ years in highly regulated industries) and a master’s degree in global policy, I will help your team conform or comply with requirements emerging around the world and create the ‘fit-for-purpose’ terms and policies that enable you to ‘innovate within bounds.’
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To innovate, behavior change is essential. It is a broad term, encompassing countless micro-behaviors within diverse systems, workflows, environments and routines.
Behavior change includes, among other things: nudges, forming habits, social incentives, and financial incentives.
Based on my experience in digital health, incentivizing, nudging and supporting patients to change micro-behaviors, via evidence-based design and programming, I can share key insights and considerations.
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The ultimate purpose of product is to solve problems.
For B2B or B2B2C solutions, often this requires integrating with new services or understanding existing services and workflows.
I can evaluate and share feedback on integrated tech solutions to help enterprise innovators and startups avoid pitfalls and de-risk customer segmentation, product strategy and go-to-market channels.
Thought Leadership
Future of Responsible AI: Drawing Lessons from CSR
Road to CPO Summit: Product and Venture Capital