A seasoned consultant and entrepreneur, I conduct robust market and competitor research to help startups and innovators:

• Validate findings and assumptions

• Identify customers and early adopters

• Attract investors

• Uncover blindspots and opportunities

• Refresh and reset positioning, based on market feedback

I meet you where you are in your process, whether you’re at ground-zero or have 90% of the research completed.

Depending on the findings, I may recommend conducting one or two assessments or workshops with your team.

Market, competitor and user research is continuous. To remain relevant and competitive, companies must update and readjust findings periodically.

From target markets, customers and end users, to channel distribution decisions, startups and innovators all need outside-in advice and feedback.

An easy way to find out if I could add value to you as a consultant, is to engage on GTM value proposition, differentiation and messaging.

If your GTM messaging is missing the mark with prospective users, customers, partners or investors, I can quickly give you feedback and help you update messaging to:

• Differentiate from competitors

• Create a highly resonant value proposition

• Attract customers, partners and investors

• Refine your go-to-market (GTM) and marketing strategies

Engagements are typically ad hoc hourly sessions.

Depending on the industry, domain and market competitiveness, we can also set up a PAC Spark Session to incorporate more perspectives.

Trustworthy AI is the future, and yet, safe and responsible AI is often talked about conceptually, without a clear vision or understanding of how to ‘productize’ or ‘operationalize’ trustworthy AI.

Companies need clarity and realistic strategies and roadmaps, grounded in the realities of their resources, systems, priorities and objectives.

To develop a RAI strategy or AI governance framework, I may begin with:

• Screening Assessment

• Gap Assessment

• Scoping Workshop