OTR/OTR: From Code to Cheese – Modernizing a Small Business
99.9% of businesses are small businesses in the U.S. and Spain. In Spain, small businesses account over 60% of the country's gross value added, too.
Join us for a timely conversation about the transformative power of tech in traditional small businesses. We’ll talk about how an artisanal cheese shop, located in rural Spain, established and grew its digital footprint.
This event is a must-attend for traditional "main street" business owners looking to modernize their marketing, operations, or growth to attract new customers, expand their reach, reduce risks and operate more efficiently.
Our discussion, moderated by PAC’s Mary Beth Snodgrass, will include:
Dave Charest, Director of Small Business Success at Constant Contact and host of the Be a Marketer podcast, a 2x Webby Awards Honoree and 3x Stevie Awards Winner, will share insights on the challenges and opportunities for non-tech SMBs transitioning online, and how digital marketing can help owners who lack the time, interest, or expertise to do it themselves.
Guillermo Esteban, a full-stack engineer and owner of El Colmado de Ezcaray, will share his journey of modernizing his family’s artisanal cheese shop, including creating its online presence through e-commerce, and social media. He'll discuss the challenges, successes and opportunities he encountered applying his tech skills to grow a small business, including how he became a ‘cheese influencer,’ growing his social media account from 0 to over 110,000, converting their small town storefront into an e-commerce business.
The discussion will cover topics like:
Transitioning from coding-to-cheese
Key considerations for SMBs creating a ‘digital storefront’: why, when, who, what, how
Digital marketing as the ‘gateway’ for SMBs to adopt AI
The power of authentic, focused storytelling and customer-centricity to drive growth on social media
Ways SMBs can save time with AI and digital solutions
Opportunities for using AI and tech to improve online sales and order fulfillment
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Interested in attending? Email events@productadvisorycollective.com
What are "On the Record/Off the Record" (OTR/OTR) conversations?
The first half hour of an OTR/OTR conversation is recorded, and clips will be shared online ("On the Record"). The second part will be a private Q&A with invited attendees (Off the Record").Challenging the Status Quo: Contrarian or Common Sense?